The message says Google is testing the publishing tool to imitate Snapchat


Alphabet’s Google company is developing a new technology that helps publishers make stories like the Snapchat Discover platform. Google project called “Stamp”, publishers are testing new technologies, testing at an early stage. Google, Snapchat parent company Snap, Facebook scrambling to develop new publishing tools to help media companies expand their services, the purpose is just want to use news, entertainment, sports and other content to fill their App.
How to make the tool faster, easier to use, faster and more convenient than the web browser, this is a big challenge, the browser for the user to bring a fun experience.
Snapchat’s Discover tag is unique in that it combines video clips with text and images, and users can skip new stories or advertisements with their fingers.
Google has negotiated with several publishers, including Vox Media, Time Warner’s CNN, Mic, Washington Post, Times Inc. Stamp products and Google’s existing product “Accelerated Mobile Pages” (AMP) is somewhat similar, AMP can also enhance the online new story loading speed. Facebook has a similar product, that is, Instant Articles.


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